Website and Blog Content That Means Business
Content That Builds Trust—and Drives Results.
Strong website and blog content doesn’t just inform—it builds connections, guides readers, and moves them to take action. Whether it’s a homepage built for conversions or a blog post designed to educate and engage, I create content that’s clear, strategic, and easy to connect with. Below, you’ll find examples of websites and blogs where I crafted messaging that captures attention and delivers real value.
Website Content Table of Contents
Blog, True Digital Communications: Pre- and Post-Trade Show Email Campaigns
In-person events are a major investment—and without the right email strategy, a lot of that opportunity can go to waste. In this blog for True Digital Communications, I used my email marketing knowledge to break down how to build pre- and post-trade show email campaigns that keep a brand top of mind, drive booth traffic, and extend the value of every event connection.
Brand
True Digital Communications
Year
01/2025
Results
Best performing blog of 2025
29% of all active users to the website
2.68% CTA click rate
Case Study, Systemair NA: Explaining a Technical Project for a Whole School District
Systemair products can be found in a wide range of projects, and their case studies show potential customers just how adaptable their solutions can be.
In this case study, I highlighted how a custom retrofit helped a school district upgrade aging HVAC systems across 100 locations—improving classroom air quality without the cost or disruption of full system replacements.
Brand
Systemair North America
Year
03/2025
Goals
Showcase the success of a large-scale installation project
Promote the products viability for retrofitting while a building is in use
Blog, FIT Technologies: Signs Your IT Infrastructure Is Slowing Your Growth Potential
FIT Technologies helps organizations streamline their IT systems, and their blog aims to position the brand as a trusted partner for growth-focused businesses.
In this post, I broke down the signs that outdated IT infrastructure could be holding a company back and explain how proactive managed services can help unlock new potential. This helped to further position FIT as a knowledgeable partner for Northeast Ohio organizations.
Brand
FIT Technologies
Year
01/2025
Goals
Drive awareness of infrastructure-relatated pain points
Support FIT’s positioning as a growth-focused IT partner
Case Study, True Digital Communications: How an Agency Added Life to a Client’s Digital Campaign
True’s Success Stories highlight how strategic digital marketing can drive real results.
In this case study, I outlined how a tailored content strategy helped a client in the building product industry improve online visibility, strengthen brand awareness, and align digital efforts across multiple channels—all while supporting long-term marketing goals.
Brand
True Digital Communications
Year
06/2025
Goals
Showcase True's success in executing strategic, multi-channel digital campaigns
Demonstrate how tailored content strategies can strengthen brand visibility and marketing alignment
Blog, True Digital Communications: Making AI Practical and Ethical for Content Production
True’s blog helps marketing leaders stay informed on emerging tools and best practices in the digital space.
In this blog post, I explored the practical and ethical considerations of using AI-generated content—offering a balanced perspective on how brands can responsibly integrate AI into their marketing strategies without compromising quality or trust.
Brand
True Digital Communications
Year
06/2025
Goals
Position True as a thoughtful, forward-looking voice in the evolving AI and content marketing space
Educate marketing leaders on how to responsibly integrate AI into their strategies without sacrificing quality or brand trust