Social Strategies That Mean Business

Strategy-driven content that connects with the right audience

Effective social media isn’t just about posting frequently—it’s about posting with purpose. I develop strategies that align with brand goals, speak to real audience needs, and deliver consistent messaging across platforms. Below, you’ll find examples of social posts created as part of larger content strategies, each one built to support engagement, visibility, and long-term brand growth.

Social Media Strategy Table of Contents

Thought Leadership Reels, True Digital Communications

Thought leadership reels for the building products space

To position our team as subject matter experts and provide real value to marketing directors in the B2B building products industry, I launched a series of short-form thought leadership videos.

I collaborated with team members to develop topic ideas tailored to their expertise, crafted engaging scripts, and oversaw production from a content strategy perspective.

While our associates handled filming and editing, I led content review and approvals to ensure each reel was on-brand, informative, and ready to drive engagement on LinkedIn and Instagram.

193 Impressions
104 Members reached
10.3% Engagement rate
1.5% CTR

91 Impressions
54 Members reached
9.9% Engagement rate
5.5% CTR

139 Impressions
86 Members reached
13.7% Engagement rate
7.19% CTR

147 Impressions
83 Members reached
15% Engagement rate
8.8% CTR

Cohesive Visual Templates, True Digital Communications

Unified visual strategy and templates for social consistency

To bring consistency and purpose to True Digital’s internal social media presence, I led a shift from ad hoc weekly posting to a strategy-driven approach.

As Content Lead for our internal marketing team, I developed monthly and quarterly content plans aligned with sales and marketing priorities, then created a set of cohesive visual templates to unify our Instagram and LinkedIn presence.

The result: branded, polished content that feels intentional—visually and strategically—across every post.