Inboxes Open. Clicks Follow.
From strategy to send
Effective emails do more than land in an inbox—they drive action, build relationships, and reflect a brand’s voice. Here, you’ll find a gallery of email campaigns I’ve worked on, showcasing everything from full template builds to the written content and visuals that bring each message together. Whether the goal was lead generation, engagement, or education, each email was built with purpose—and designed to perform.
Email Table of Contents
A smarter, sleeker newsletter redesign for True
To better align with recent brand updates, I redesigned True Digital Communication’s monthly newsletter—shifting from a playful, color-heavy format to a more modern, professional layout.
The new design features a streamlined hierarchy: one lead article supported by two related pieces, plus a case study spotlight. Visually, I focused on deeper blues and grays with strategic pops of color, creating a more contemporary feel and matching the brand’s visual updates.
I also refreshed the content strategy to speak directly to reader pain points, moving beyond teasers to messaging that challenges and engages True’s audience.
Aligning email with social for a cohesive brand experience
Systemair North America’s monthly newsletter got a strategic refresh to better reflect the brand’s visual identity and bring consistency across channels.
While the content structure remains—featuring a blog or case study, a product highlight, and an industry article—the redesigned layout mirrors the look and feel of the brand’s social media creative. The result is a newsletter that feels modern, aligned, and unmistakably on-brand from inbox to LinkedIn.