Creating Ads That Break through the Noise

Great ads don't just fill space—they create impact.

In every project, I focus on developing ad copy and concepts that grab attention, build connection with the end viewer, and drive action. Whether it's a bold print ad, a polished digital campaign, or something in between, I blend strategic thinking with creative flair to make every message count. Below, you'll find a selection of ad projects that show how I help brands stand out—and stay memorable.

Ads Table of Contents

Print Ads for Local Magazine, Properties

Expanding Reach Through Local Advertising

When FIT Technologies wanted to expand their reach into new industries, we saw an opportunity to think beyond digital. My team identified Properties magazine—a Northeast Ohio publication for development, design, construction, and property management professionals—as the perfect fit.

As the lead content developer and art director for the project, I partnered with a digital artist to craft a half-page ad that would break the mold. While most advertisers in Properties played it safe with straightforward designs, we leaned into FIT’s vibrant branding to create an ad that demanded attention. The goal: stay true to FIT’s bold identity while speaking directly to the magazine’s audience.

The samples below show how we brought that vision to life—powered by my original ad copy and a strategic creative approach.

Digital Ads, StackAdapt

Bringing Strategy and Brand Story Together

Looking to expand their digital reach, my client tapped into StackAdapt’s platform—but this time, we took a different approach. Instead of siloing ads by industry, my team identified an opportunity to target key service-based search terms their audience was actively using.

As the content lead, I developed the ad copy, crafted the visual messaging, and designed the accompanying images. Staying true to the brand’s colorful, playful style, I leaned into circular imagery to echo their logo and the dynamic dot elements featured across their website. The result? A cohesive, eye-catching campaign designed to connect brand identity with real audience intent.

The samples below show the creative work I led and launched throughout 2025.

StackAdapt Mobile Full-Page Interstitial Landscape 1024x768

StackAdapt Mobile Full-Page Interstitial Portrait 768x1028